When Your Brand Gets Hijacked Before Breakfast: Navigating Digital Passing Off

From Pavements to Pixels: The New Frontline of Brand Protection Once, protecting your brand meant scanning bustling marketplaces for counterfeit handbags or fake watches. Today, the battleground has shifted online. The infringers aren’t street hawkers—they are anonymous seller accounts. The sales pitch isn’t whispered in a bazaar—it’s blasted through influencer reels, sponsored ads, and algorithm-friendly […]