E-commerce is swiftly redefining the contours of the commercial tapestry in India, crafting avenues for enterprises to immerse themselves in global marketplaces. Predictions indicate that this sector is on an upward trajectory, with an anticipated growth rate of 27% CAGR from 2019-2024. As per the EY-IVCA Trend Book 2021, the value of this sector is expected to touch $99 billion by 2024, and by 2025, India will house around 220 million online shoppers.

Recognising this sector’s boundless potential, the Indian governance is orchestrating pioneering initiatives, exemplified by the Digital India Bill—a harbinger of transformative prospects for e-commerce platforms. Other initiatives include permitting 100% FDI in B2B e-commerce and the marketplace model, among others. However, this meteoric evolution is not devoid of complexities. E-commerce ventures need to stay updated with regulatory changes, adapt their business models accordingly, and tackle issues like cybersecurity threats. Data breaches, for instance, pose questions on regulatory reporting, data protection, and the associated legal responsibilities.

To flourish amidst this kaleidoscope of challenges and opportunities, businesses must cultivate a panoramic acumen encompassing diverse facets ranging from foreign exchange laws, regulatory compliance, payment systems, digital offering standards to the tax implications, and more. Our active engagement in discussions with regulators and policymakers ensures that we are at the forefront of these evolutions. This is a testament to our hands-on approach in addressing crucial industry issues.

Our team collaborates across disciplines such as taxation, antitrust, and litigation to deliver comprehensive advice. We also advise on matters like mergers and acquisitions, fundraising, joint ventures, restructuring in the e-commerce domain, and tackle regulatory and compliance challenges.

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