Protecting Slogans and Taglines Through Trademark Registration in India

“Just Do It,” “I’m Lovin’ It,” and “Have a Break, Have a Kit-Kat” are more than catchy phrases—they are powerful brand assets. These slogans instantly trigger brand recognition, emotional connection, and consumer trust. In many cases, they communicate a brand’s identity more effectively than the brand name itself. As businesses invest significant resources in developing […]