Trademarks and Digital Assets: NFTs, Metaverse, and Virtual Goods

Introduction How do trademark rights adapt in a world where digital sneakers, virtual art, and metaverse avatars carry immense brand value? Trademarks are no longer limited to physical products or traditional services. In today’s digital-first economy, brands are actively claiming ownership over virtual goods, NFTs (Non-Fungible Tokens), and metaverse platforms. This rapid evolution of commerce […]